How Elastic Logistics Is Contributing To Overall Industrial Growth?

How Elastic Logistics Is Contributing To Overall Industrial Growth?

How Elastic Logistics Is Contributing To Overall Industrial Growth?

Over the past couple of years, we have witnessed some exquisite developments in the transportation and logistics industry, including truck platooning, autonomous driving, electric trucks, and other smart transportation solutions. But until lately, the industry struggled to keep up with the changes in supply and demand.  Elastic logistics overcomes this hurdle; it provides flexibility to increase or decrease the capability to accommodate the fluctuating demands in production, warehousing, and shipping. In this article, we will get into the details, along with the importance, future, and growth in elastic logistics.

elastic logistics growth

What’s involved?

A great way to start making your logistics operations more “elastic” is to use a transportation management system (TMS) in your business. Additional automation in your warehouse may be appropriate to streamline the packing of orders, without increasing staffing, as demands fluctuate through the year. If additional warehousing is needed locally or in different regions during certain period, a third party is an excellent option. To avoid increasing a company-owned fleet to then experience a decreased demand, partnering with a third party is a great solution here as well. In the not-too-distant future, technological advancements will further enhance logistical elasticity. Things like advanced analytics, artificial intelligence, machine learning, and IoT connectivity will come into play. Some of these trends are already becoming more common.

Elastic logistics – the future of supply chain?

Elastic logistics allow companies to operate supply chains more efficiently in the face of fluctuations, scaleable elastic logisticsupscaling and downscaling or seasonal activity. Until quite recently, lean or just-in-time business models have predominated in the warehousing and logistics sectors but while both models function well for one end of the chain (manufacturing or value added processes) and the other (last mile) the middle section, where logistics is sited, isn’t well served by either model.


Enter elastic logistics, which focuses on the variables: sailing and flight schedules, carrier space or lack of it, road and weather conditions, seasonal demand variations. One of the most attractive things about elastic logistics is that they are an entirely technical solution They call on software, tracking technology and sophisticated data crunching to produce ‘visibility’ – evidence of where the supply chain needs to stretch or shrink according to demand.

With today’s increasingly unpredictable demand fluctuations combined with the need to maintain excellent customer experiences, remaining elastic in logistics operations is more important than ever. An easy way to begin implementing these practices is by partnering with a third party logistics provider. This simplifies the transition by leveraging their resources and expertise. To explore this approach further, contact American Group. We have the experience and services to make your logistics operations more elastic.

Importance Of Elastic Logistics

When it comes to logistics, lean business practices do not work. Although they are meant to be flexible, they are not adjusted for logistics, primarily as per the variable demand in modern eCommerce. Lean business models might work well for manufacturing (first-mile) and the shelf stock (last-mile) industries; they are not tailored for logistics (middle-mile).

Elastic logistics tends to fill these gaps along with the middle-miles and warehousing. Practically, the importance of elastic logistics in the supply chain is still ambiguous; however, it is developed to adjust variables like sailing schedules, container usage, and carrier space, to make the supply chain more effective and function with a minimal amount of waste.

Some of the problems elastic logistics overcomes include:

  • Over-manufacturing
  • Overstocking
  • Half-full vessels
  • Price volatility

Who needs elastic logistics?

It’s an approach that is particularly favoured by the retail, pharmaceutical and fashion industries because it allows them to utilise infrastructure such as third party logistics and on-demand warehouse rental to cope with market fluctuations. One way to categorise the sectors that find elastic logistics useful is to say that they tend to be customer-centric.

How to Implement Elastic Logistics without Losing Your Workforce

While this makes it sound like a logical process for all industries, elastic logistics aren’t necessary where price fluctuations are rare, where demand is largely stable and where product is difficult to transport: mining and quarry products and large-scale agricultural outputs are obvious places where elastic logistics aren’t particularly useful, because they aren’t substantially customer led.

The Use of Technology

The popularity of elastic logistics is because its benefits are solely realized through technical solutions. For instance, data analytics of freight traffic have become more informative. Moreover, volumes can be predicted easily in a short time. Supply chain management software solutions offer enhanced, real-time visibility to logistics companies of their consumer needs. 

The World of Shipping SCM Logistics: Elastic Logistics Explained

Several freight marketplaces have adopted elastic logistics and made shipment execution and procurement easier than ever. Components like sensors are helping vessels emphasize on storage and stacking protocols, thereby providing them with improved control by achieving optimal capacity. Technology has enabled manufacturers, delivery trucks, and vessels to scale up and down as per both the real-time and predictive demand. 

Warehouses are even linking automation with elasticity, thus, leading to automated warehouse fulfillment, which works wholly to meet demand. Thus, elastic logistics is the new trend, which requires technological solutions and automation to become more efficient along with freight professionals.

Benefits of Elastic Logistics

The trends in supply and demand are becoming difficult to predict and are significantly affecting the logistics industry. The supply-demand co-action has always been the core of the logistics industry. However, the rise of the digital age and eCommerce has inflicted a shift, with the weight being more towards the consumers. 

Rugged Devices and Elastic Logistics - Rugged Mobile

In a customer-centric market, companies need to respond as per the demands of the consumers. Since consumer requirements can be unpredictable, companies are looking for a solution in the form of elastic logistics to cope with these ever-changing demand rates. 

Elastic logistics – How to be flexible according to client’s needs

There are so many options for supply chain management it can be hard to keep track of them all. Especially that each client has different standards and expectations. So there’s no perfect business model in logistics, there’s just great adjustment to the client’s needs: Speed, safety, communication, technology. This way – the elastic logistics was born.

Elastic logistics is defined by the flexibility to expand and shrink according to the demands of the market in the supply chain during a given timeframe. Flexible automation solutions increase the agility and elasticity of the logistics infrastructure to cost-effectively meet market fluctuations. Basically, this concept enables the companies services to expand or shrink as needed in line with current demand. As more and more businesses incorporate Artificial Intelligence into their supply chain for additional agility, they can completely redesign their operations, and in turn, shape a stronger customer experience.

While automation can increase the agility of the infrastructure and the services, the solutions need to be implemented also at companies level. Elastic logistics touches on all areas of the business from cost control to warehouse management to delivery and much more.

So, how does elastic logistics benefit logistics companies?

1 Automation

The primary advantage comes in the form of automation, which turns out to be the most logical solution for a company that wants to be more flexible in its scaling abilities. Elastic logistics reduces human error and offers a more efficient packaging process in the production line, which directly enables the company to adjust according to the changes in demand.

2 Third-party partnering

Another advantage of elastic logistics is third-party partnering, which reduces the risks of investing more in internal operations. Companies can now lease extra warehouses both locally and in distant locations to adjust to short-term demand fluctuations. Besides, using external fleets in the form of third-party delivery options like courier services turns out to be an effective way to stay ahead of unexpected rise or decline in consumer demand. Thus, elastic logistics provide robust scaling capacities. 

3 Efficiency, visibility, and control

Elastic logistics allows you to manage all the incoming and outgoing deliveries through one dashboard, which directly adds to your productivity as you don’t need to tinker around multiple platforms. This further simplifies control of unexpected costs and delivery operations irrespective of the method being used for shipping. 

Elastic logistics also offers a better tracking system, which makes it easier for you to track all the shipments. It streamlines warehouse planning for incoming freight and enables prompt responses to order status requests. 

4 Enhanced user experience

All of this improves your ability to rapidly address issues irrespective of how you are transporting the freight shipment. Thus, it results in improved customer experience and customer satisfaction, which leads to increased customer retention. 

How to increase flexibility as a company?

The short answer is to implement solutions based on the ultimate technology. These can help companies deliver on-time while keeping costs stable despite the pressures of demand. When a company uses dedicated innovative platforms or software, it truly enhances the customer experience, which is critical in building brand loyalty.

The best way to implement these solutions is to find the perfect platform that offers the customers the best experience and the service provider the best comfort, meaning the efficient time management, easy implementation, user-friendly, access to innovative tools, maps, easy communication. A TMS can offer any company these key benefits, but a 4.0 Platform can also keep all the community connected, at the same time. This means that the customers have constant access to their freights, they can easily see the vehicle location, they can communicate through the platform, exchange documents, issue invoices, search for new partners, receive personalized offers, have access to contractor history, everything in just one place. Platformation is about using just one smart tool, that integrates everything a transport company, or a shipper, or forwarder may need. No need for additional means of communication or other tools, constantly connected to the whole community through the freight exchange. This is platformation.

Are There Any Downsides?

Although the benefits of elastic logistics overpower the drawbacks, there are some potential downsides you should consider. 

You will need to spend time and money at the beginning to fully enjoy the benefits of a supply chain with enhanced flexibility. In some instances, you might need to make significant changes to your workforce as well. There will be a requirement for investment and training, which could certainly slow down your operations for some time. 

Moreover, the adoption of any new technology takes time, and it can be overwhelming and anxious to see machines replacing humans. Also, you might need to hire employees to work on emerging technology like robotics and AI.

Upcoming Trends In Elastic Supply Chains

Elastic logistics has already taken over the logistics and warehousing industries, but we are yet to see its full potential. Here is a look-in to the future of elastic logistics. 

Increased Adoption Of Elastic Logistics

As discussed before, most logistic companies are struggling to meet the fluctuating demand from consumers. An increase or decrease in logistics demand can be due to several reasons, ranging from seasonal spikes to event-based demand hikes. Also, different companies rely on various sources to overcome this challenge of ever-changing demand. Some may depend on 3PL’s, whereas, logistics giants like DHL, UPS, and FedEx partner with local vendors to meet the surged requirements. 

In the upcoming years, we can see the growth in elastic logistics as more companies will embrace this concept to make their operations more agile and flexible. Aligning the dependence on the latest technologies makes a company capable of responding to fluctuations in demand more effectively, along with reducing internal operating costs, increasing efficiency, retaining existing customers, and winning new customers. 

Role Of Elasticity In Warehousing

Elasticity is not confined to logistics but has made its way to warehousing as well. As the demand increases or decreases, the requirement for warehousing size also changes. Thus, there is no one size that fits all the warehousing requirements, which is leading to increased adoption of the elastic warehouse model. More companies are embracing this concept to manage demand accurately with respect to time and location. There are several elastic strategies used by warehousing businesses to keep up with the surging and plunging demands. 

  • One of the most commonly used methods is Elastic Overheads, in which you can make your existing technology and people work with more efficiency. This tactic, however, is not scalable and productive in the long run. 
  • Another way to increase warehouse elasticity is by Elastic Outsourcing, in which you can outsource your warehousing and distribution requirements when the demand arises. This technique is also not feasible in the long run, as you will need to rely on external service providers. You can also pick the elastic technology strategy, which involves an entire technological implementation. 
  • However, this method can be costly for the newly formed logistics companies. Here is where the concept of Elastic Blend comes into play, which is a mix of all the three strategies discussed above. It helps you get superior control over your processes by spending relatively less money. 
benefits of elastic logistics

Supply Chain as a Service (SCaaS)

Supply Chain as a Service (SCaaS) is another emerging trend to look out for. SCaaS features a flexible cost structure, which allows companies to gain the benefits of collaborating with the best supply chain talent, along with maintaining long-lasting, healthy industry relationships, and utilizing best in class technology without any full-time commitments. 

Effect Of Elastic Logistics On Existing Workforce

Staff optimization is not necessarily an intermediate of elastic logistics, but an allocation solution, which aims at the adequate allotment of resources. Therefore, the concept of elasticity and its integration with technology is not meant to reduce staff. In fact, in elastic logistics, manpower still remains to be a vital resource. 

Elastic logistics requires freight forwarding workers to work. It provides accurate data about scalability and adjustments, but it still needs freight professionals to analyze the data and use it to improve the core operations.  

All in all, a solution powered by technology might seem daunting, but it is what acts as the tool of the future.

Logistics And Warehousing: Is Robots-As-a-Service The Future?

How To Make Your Logistics Operations More Elastic?

An excellent way to make your operations more elastic is by using a Transport Management System (TMS). Powering your warehouse with additional automation can come in handy to streamline order packaging without increasing staffing. 

If there arises a need for additional warehousing locally or regionally, third-party options are the best pick. You might get tempted to increase your fleet size when you witness a sudden rise in demand, but you may end up experiencing a decreased demand later, which will make the company-owned fleet less applicable. 

Therefore, third-party partnerships are an excellent solution. And, a few years down the line, technological advancements will further improve the elastic logistics. Trends like artificial intelligence, advanced analytics, machine learning, and IoT will come into play as logistics companies are already adopting some of them.

1 Comment

  • bahis on January 12, 2021 9:32 am Reply

    I savour, result in I found just what I was taking a look for. Therese Osmund Angele

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